Tuesday, October 27, 2009

Press Ganey Quantifies an ROI on Efficiency

In 2007, Press Ganey released Return on Investment: Creating Efficiency by Improving Patient Satisfaction. In it they identify some interesting efficiency, financial and quality relationships. Here is just one nugget from that report:

Discharge planning, capacity management, and patient throughput all have a direct impact on an organization's financial health. Overcrowding and inefficiency can lead to higher treatment costs, staffing difficulties, and poor patient satisfaction. The following examples illustrate the capacity gains realized from improving patient flow and efficiency at a typical 300-bed hospital (Kobis and Kennedy 2006):
  • Reducing length of stay by 0.25 days results in a functional increase of 12 beds
  • Increasing the number of patients discharged by 11:00 a.m. from 15% to 30% adds 8 functional beds
  • Decreasing the average bed turnover from 4 hours to 1 hour can add 4 to 6 functional beds
  • Reducing weekday surgical volume variability through demand smoothing can add 3 to 5 functional beds
These improvements can increase functional bed capacity by 27 to 31 beds—the equivalent of a typical nursing department—thus saving annual labor expenses of $2 million to $3 million. By providing the appropriate service in the right place at the right time, hospitals can improve throughput, length of stay, and cost per case. Not only does patient satisfaction help highlight efficiency bottlenecks within the organization, but improving satisfaction and improving efficiency are often done simultaneously.



2 comments:

  1. I've found that most patient satisfaction efforts in hospitals are in "service recovery," which are activities to repair a negative situation that has already occurred.

    I contacted a former peer. She heads up patient satisfaction efforts for a mid-size health system in the Southeastern U.S. She confirmed my assumption at her hospital by reporting that 60% of their patient efforts are reactive and 40% of efforts are proactive.

    This means there is an invisible (and immeasurable) ROI were these negative patient experiences to be eliminated through improved patient throughput. In most smaller communities, people will travel out of town if the hospital earns a reputation for long delays and wait times. This is irrecoverable business.

    And from a marketing perspective, it takes years to change a negative perception like that.

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  2. Keith,

    Thanks for the great omment. I think it's another "How Toyota Can Save Your Life..." moment. It is so important to build quality into the process so that the dollars spent reacting to quality issues are recaptured.

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